How Multi-Chapter Nonprofits Can Create a Consistent Brand on Social Media (via nonprofit tech for good)

All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Quite often their chapters created Facebook Pages or Twitter accounts before the state, national, or international office was ready to move forward with mobile and social media, or also common, the head office … Continue reading →

3 Best Practices to Rock Your Blog (via frogloop)

Most nonprofits have a blog and even though they’re common, they’re not always as simple to navigate as they seem. A lot of nonprofits reach out to me asking how they can improve their blogs, they ask about best practices, and they ask about constituent engagement. So, you think you can blog? Before we get … Continue reading →

5 Online Communication Styles for Nonprofits (via nonprofit tech for good)

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start thinking about the tone of voice of your … Continue reading →

Seeking the Killer App? You Already Have It—Your Website (via the nonprofit marketing blog)

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases. Other … Continue reading →

Why your nonprofit’s URL matters (via nonprofit marketing blog)

As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesting conversations about names. For … Continue reading →

Web Design Pitfalls to Avoid (via frogloop)

If your nonprofit is about to go through a website redesign, this is a major opportunity to completely overhaul your website and the internal processes that can easily ruin your site. Jared Seltzer, co founder of Rad Campaign and I had the opportunity to talk about these issues at 501TechNYC last month. While there are … Continue reading →

Why the Focus on Human Relationships in Social Media? (via social media today)

With the increased integration of social media into our daily lives, there’s also been an underlying push to create more human relationships with your brand. Pure Matter President Bryan Kramer summed this up at an event earlier in the year, when he presented a speech based around what he called ‘H2H’, or ‘Human to Human’, … Continue reading →

3 Ways To Grow Your Email List (via social media today)

Email marketing is a valuable tool in your personal branding strategy, but you may be wondering how you can find the right subscribers for your list. Here are three types of activities you can implement that will attract people to your email list – and your personal brand. #1: Host an online challenge An online challenge … Continue reading →

4 Questions to Help you Stay True to Your Brand (nonprofit marketing blog)

Most organizations go to great lengths to carefully craft a mission statement, outline a vision, and develop a tagline to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should be an everyday yardstick … Continue reading →

The Role of Color in Marketing [INFOGRAPHIC] (via socialmedia today)

Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among … Continue reading →