Nonprofits rely on dedicated employees and volunteers to provide services, support causes and spread the word. A good employee or volunteer serves as an ambassador, promoting the nonprofit’s mission and engaging with the community. Turns out your nonprofit can have a great ambassador who will work days, nights, and weekends – online social calendars. Robust … Continue reading
Filed under Online Fundraising …
How to Integrate Your Direct Mail Appeals With Your Online Presence (via classy)
Despite the connotation that direct mail marketing is a thing of the past, 70 percent of Americans view a letter post marked to their home address as a more personal form of communication than online messaging. While it’s tempting to focus on more instantaneous and cost effective communication channels such as email and Facebook, direct … Continue reading
HOW TO: Tap Into the Power of Cause Awareness Days (via nonprofit tech for good)
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign … Continue reading
How to Maximize Fundraising Using Social Media (via guidestar blog)
Hundreds of nonprofit organizations could dramatically increase awareness and donations if they used social media more effectively. Most nonprofits rely on volunteers, who engage in a variety of offline marketing efforts such as direct mail, flyers, and phone banks. That’s fine, of course, but the smart nonprof will use every tool at its disposal, and … Continue reading
Are You Thinking About Mobile? (via the nonprofit marketing blog)
How many times have you checked your smartphone today? Whether we’re texting, reading email, or catching up on our social networks, this on-the-go connectedness is becoming a part of our daily routine. And, because we value the speed and convenience of our smartphone lifeline, we expect our mobile experience to be fast and easy. Of … Continue reading
Are You being Smart With Online Fundraising? (via frogloop)
In the ever-changing world of online fundraising, it is easy to get distracted by the newest thing that promises instant success. We are so concentrated on the next big thing that we may neglect what really works! I recently wrote an article for The Nonprofit Times outlining exactly what makes up a fruitful digital fundraising … Continue reading
How Can You Maximize Your Digital Impact, And How Can Funders Help? (via frogloop)
What do nonprofits need to get more comfortable and adept at using digital fundraising and engagement tools? And how can funders help build their capacity to do that? These are the questions that the Public Interest Projects—an intermediary that works with hundreds of donors and their grantees working on social justice issues had in mind … Continue reading
7 Strategies for Mobilizing Millennials (via the nonprofit marketing blog)
Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways. As a refresher, this is a summary from Derrick Feldmann, President of Achieve, on … Continue reading
3 Ways To Grow Your Email List (via social media today)
Email marketing is a valuable tool in your personal branding strategy, but you may be wondering how you can find the right subscribers for your list. Here are three types of activities you can implement that will attract people to your email list – and your personal brand. #1: Host an online challenge An online challenge … Continue reading
Timing is Everything When it Comes to Tapping your Business Network (via the relsci web)
There’s a lot of advice to be had about the best ways to develop your business networks, but not much at all about the best times to take advantage of that accumulated relationship capital. But timing may matter more than most people think when reaching out to contacts for help or guidance. There might very well … Continue reading
Mission-Minded Media 