Filed under Email Marketing

Seeking the Killer App? You Already Have It—Your Website (via the nonprofit marketing blog)

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases. Other … Continue reading

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From (via nonprofit tech for good)

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, … Continue reading