Survey Says: Most Non-profiteers Blend Their Personal/Professional Brands (via Big Duck)

By Farra Trompeter Last week I had the joy of presenting a workshop with the fabulous Danielle Brigida of the National Wildlife Federation at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC. To gear up for our session on “Mixing Business and Pleasure: Managing Your Personal Brand in Social Media,” … Continue reading →

12 Common Mistakes Nonprofits Make in Social Media (via Telecentre Europe)

“Social Media isn’t new – it’s old” said Heather Mansfield: “Although most people started to use social media back in 2006, platforms like Myspace, Blogger & WordPress already started in 2003 – almost a decade ago!” So no excuse: also nonprofits have to adapt the way they communicate with supporters, donors, and volunteers. Instead of … Continue reading →

Rules, Rules, Rules: Why Brand Guides Are Important to Non-profits (via Big Duck’s ‘The Duck Call’ Blog)

Rebranding your non-profit, regardless of your organization’s size, is a huge project. If you’ve partnered with an agency or a consultant, you have an array of new materials—perhaps a fresh logo, tagline, or mission statement, or maybe even something as dramatic as a new name. You’re ready to communicate to your audience. Now what? The … Continue reading →