My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. The methodology and report provide some great insights about how to think … Continue reading
Filed under Measurement …
Nonprofits: Stop Holding Your E-Newsletter Content Hostage (via bloomerang)
Email newsletters (or e-newsletters) are a great way to keep your supporters and constituents informed about all the happenings, needs and triumphs of your nonprofit. One of the hardest things about regularly distributing an email newsletter is generating content. Content, regardless of it’s delivery system (email, social, blog, etc.) is tough to create for folks … Continue reading
How Can You Maximize Your Digital Impact, And How Can Funders Help? (via frogloop)
What do nonprofits need to get more comfortable and adept at using digital fundraising and engagement tools? And how can funders help build their capacity to do that? These are the questions that the Public Interest Projects—an intermediary that works with hundreds of donors and their grantees working on social justice issues had in mind … Continue reading
How To Track Your Twitter Engagement (via frogloop)
Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled … Continue reading
8 ways to make social media matter (via socialbrite)
Post by Nancy Schwartz Nonprofit Marketing Problem Solver & Coach at Getting Attention.org Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my … Continue reading
Organizations: Learn to Connect the Dots [infographic] (via frogloop)
A new study of 244 nonprofit participants by Avectra and NTEN show that nonprofit organizations are either tracking a lot of engagement metrics ranging from email open rates to activity on Facebook or don’t do it all. Unfortunately, many of the organizations tracking engagement metrics are not applying the data to make informed decisions about … Continue reading
The 5 Social Media Metrics Your CEO Actually Cares About (via hubspot)
This is Brian, our CEO. Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He’s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data fromvanity metrics, and he’s quick … Continue reading
20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] (via hubspot)
As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, … Continue reading
12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness (via nonprofit tech 2.0)
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this … Continue reading
The Top 8 Priorities for Any One-Man [or One-Woman] Marketing Team (via hubspot)
When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not how real … Continue reading
Mission-Minded Media 