Posted in August 2014

Seeking the Killer App? You Already Have It—Your Website (via the nonprofit marketing blog)

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebook, Twitter, LinkedIn, Instagram) as inside bases. Other … Continue reading

How to Live Tweet: An Overview (via guidestar blog)

On May 1-3, I had the privilege of attending the Office Depot Foundation’s Weekend In Boca VII Civil Society Leadership Symposium alongside two fellow GuideStar colleagues– Lindsay Nichols, marketing and communications senior director, and Debra Snider, vice president of operations. This event, hosted by the Office Depot Foundation, “gives nonprofit professionals, board members and volunteers an … Continue reading