Posted in July 2013

How to Create a Meaningful Tumblr Campaign (via mashable)

  Since Tumblr’s acquisition by Yahoo, users have been seeing an uptick in ads. This shouldn’t come as a surprise, though; Yahoo CEO Marissa Mayer said early and often that monetizing the microblogging platform “in a way that’s meaningful and additive to the user experience” would be a priority. When Mayer made these announcements, she couldn’t have known … Continue reading

Five Nonprofits Maximizing YouTube’s Nonprofit Program (via nonprofit tech for good)

Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, … Continue reading

Brands Celebrate Royal Baby on Twitter (via mashable)

When the newest member of the British monarchy was announced to the world, marketers were ready. Within minutes of the birth announcement, brands across the globe — from Delta to Starbucks to Pampers — were ready with prepared tweets, photos and branded Instagram celebrations. Hey, the rest of the world is obsessed with the #RoyalBaby, so brands … Continue reading

How Nonprofits Can Use Social Media to Recruit Donors & Volunteers (via socialbrite)

Engage, inform and recruit with compelling content Engagement marketing, when done well, can become the single best source of new members, volunteers, or donors for any nonprofit organization. By delivering great experiences and content to your key constituents, you can use that engagement to drive social visibility. Great content and experiences make people feel connected … Continue reading