Are You Thinking About Mobile? (via the nonprofit marketing blog)

How many times have you checked your smartphone today?  Whether we’re texting, reading email, or catching up on our social networks, this on-the-go connectedness is becoming a part of our daily routine. And, because we value the speed and convenience of our smartphone lifeline, we expect our mobile experience to be fast and easy. Of … Continue reading →

How to Live Tweet: An Overview (via guidestar blog)

On May 1-3, I had the privilege of attending the Office Depot Foundation’s Weekend In Boca VII Civil Society Leadership Symposium alongside two fellow GuideStar colleagues– Lindsay Nichols, marketing and communications senior director, and Debra Snider, vice president of operations. This event, hosted by the Office Depot Foundation, “gives nonprofit professionals, board members and volunteers an … Continue reading →

7 Strategies for Mobilizing Millennials (via the nonprofit marketing blog)

Millennials: A powerful force for change. Earlier this month, I shared my perspectives on the 2014 Millennial Impact Report and MCON14. Hopefully, that post got you thinking about how Millennials are shaping our culture and social sector in profound new ways. As a refresher, this is a summary from Derrick Feldmann, President of Achieve, on … Continue reading →

Mobile Donors Stick Around (via the nonprofit times)

Retention rates for mobile subscribers who opt-in to receive messages or donate via text are on average 80 percent, according to data released by The mGive Foundation. None of the nine organizations studied are specifically focused on disaster relief but range from environmental and animal to health services, according to Jenifer Snyder, executive director of … Continue reading →

How Much Time Mobile and Social Media Require (via nonprofit tech for good)

The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place the highest priority on their website, email communications, and online … Continue reading →

Top 6 Tips for Taking Your Cause Mobile (via beth’s blog)

Whether compared to adoption of the wheel, the car, or even fire, the mobile phone is the most popular tool in human history.  But the real question is, how can your nonprofit leverage this device for social change? Just as most nonprofits initially resisted getting on board with social media, they’re also apprehensive to spend … Continue reading →

5 Mobile Fundraising Apps for Do-Gooders and Nonprofits (via nonprofit tech for good)

Since the launch of the iPhone on June 29, 2007 many mobile fundraising apps have been released, but few have been successful. Some apps were based on good ideas, but ahead of their time and others simply weren’t good enough to keep users interested. Six years later the design and functionality of fundraising apps has … Continue reading →

8 Reasons Why Mobile and Social Are the Future of Fundraising (via technode)

In this article, we share our latest insight and explore the trends and data that make social and mobile a non-negotiable part of any charity’s online fundraising strategy. 1. Facebook’s usage is increasingly mobile It’s the world’s largest social network, and between April and June of 2013, more than 2.9 million active Hong Kong users visited Facebook … Continue reading →

Study: Smartphones Outsell Feature Phones Globally for First Time (via mashable)

A 46.5% jump in sales prompted smartphones to outsell feature phones globally for the first time, according to a Gartner study. Assessing sales for the second quarter, the researcher estimated that smartphones accounted for 51.8% of mobile phone sales across the world. Sales of feature phones declined 21% to 210 million units. SEE ALSO: How to Make Free … Continue reading →

6 Mobile Email Optimization Tips for Nonprofits (via technlogyforchange)

I recently attended a great session hosted by MAP for Nonprofits and presented by Marketing and Mobile Strategist, Curt Prins called “Mobile Email Optimization for Nonprofits”. I love going to sessions like these because the information is not only helpful for my work, but also for sharing with our clients and readers. The most striking … Continue reading →