Filed under YouTube

Five Nonprofits Maximizing YouTube’s Nonprofit Program (via nonprofit tech for good)

Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland, … Continue reading

First-Ever Video Benchmarks Survey for Nonprofits (via frogloop – care2’s nonprofit marketing blog)

According to YouTube, 100 million people either like, share, or comment on videos every week. But what kind of a direct impact do these “social actions” really have, especially for nonprofits? Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These … Continue reading

OneRepublic’s ‘Feel Again’ Uses Real and Social Media Heartbeats (via Mashable)

OneRepublic’s new music video for “Feel Again” arrived Tuesday — escorted onto YouTube and Vevo with a social good initiative benefiting Save the Children and Ad Council’s “Every Beat Matters” campaign. Dubbed The Heartbeats Project, the online initiative from ad agency BBDO began when production company Rabbit Content recorded heartbeats of healthy children in Malawi and … Continue reading