Posted in February 2013

How to Successfully Harness Your Email List for Your Cause (via socialbrite)

Tips for getting the most out of email marketing Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing. As Ricken Patel, founder of Avaaz, told us, “Someone operating out of their bedroom can do this better than a multimillion-dollar organization with a huge staff.” Before you get started, though, … Continue reading

Strategies to Increase Nonprofit Donor Retention Rates [infographic] (via frogloop – care2’s nonprofit marketing blog)

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. Unfortunately, many nonprofits don’t feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor … Continue reading

Nonprofits: Focus on donor retention in 2013 (via socialbrite)

Takeaways from Blackbaud’s Charitable Giving Report Blackbaud’s just-published 2013 Charitable Giving Report shows that small nonprofits, with annual total fundraising of less than $1 million, grew their fundraising by 7.3 percent compared to 2011. These small guys blew away the large nonprofits who only grew 0.3 percent! Five key observations from the 2012 Charitable Giving Report: Overall giving grew … Continue reading