5 Ways to Make Your Website Content More Remarkable (via John Haydon)

  When it comes to marketing on the Internet, your website is your primary marketing machine. It’s the headwaters people go to when they want to swim upstream and find out what you’re really about. It’s also the place where you convert email subscribers, donors and volunteers. Following are five things you can start doing today to … Continue reading →

6 Tips for Writing a Facebook Post with the Perfect Call to Action (via socialmediatoday)

The phrasing and structure of a Facebook status update correlates strongly to how users will engage with a post. For the best post engagement, use a call to action (CTA). CTAs help inform and encourage users what to do next. For example, if the aim is to get users to watch a video your business posted on … Continue reading →