Are you a nonprofit marketer? Then you’re probably juggling a wide range of tasks, trying to cover everything from social media and email campaigns to editing your website, crafting value propositions and developing a marketing strategy. On top of this, you want to keep abreast of the latest trends in the field. However, when you’re overloaded with work, reading up on the news most likely comes last on your list.
Thinking of Stephen Covey’s book, ‘The 7 habits of highly effective people’ and his time management matrix, this task belongs to quadrant II (Important, Not urgent tasks). You know it is by focusing on this quadrant that you will be able to strategise, innovate and succeed.
In order to make this task easier for you, I’ve put together a list of valuable resources that will help you easily navigate the abundance of news, tips and reports in the nonprofit marketing field.
Heather Mansfield’s website comprises information, news and resources related to nonprofit technology, online communications, social media and mobile fundraising. Heather Mansfield is also the author of ‘Social Media for Social Good: A How-Guide for Nonprofits’ and ‘Mobile for Good: A How-To Fundraising Guide for Nonprofits’ (awesome books btw!). Also check out her (free) webinars.
The blog features a wide range of technology tips aimed at empowering nonprofits.
Belonging to the nonprofit software and services provider, Blackbaud, this is a source of trends, reports, best practices and news for nonprofits. It has five sections: technology, fundraising, marketing, management and nonprofit news.
Kivi Leroux Miller’s blog provides marketing and communications tips and tricks, strategies and resources for nonprofit marketing and communications professionals including fundraisers. Kivi is also the author of ‘Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money’. Also check out her (free) webinars, e-books and reports.
Belonging to Wired Impact, a web design agency for nonprofits, the blog provides tips and tricks on website design, user experience, SEO, content strategy, social media and more.
CauseVox, an online platform for fundraising and crowdfunding, runs a blog that offers fundraising tips and case studies.
The blog covers topics such as communications, social media, visual identity, messaging, fundraising, copywriting, brandraising etc for nonprofits.
A fundraising platform, Classy also runs a blog on topics such as fundraising strategy and ideas, nonprofit content marketing, email marketing, social media, technology, industry trends and more.
Belonging to Salsa, an online engagement software for nonprofits, the blog provides ideas on social media, advocacy, email, supporter engagement, fundraising and more.
John Haydon, digital marketing expert for nonprofits and charities, writes about online fundraising, email marketing, website design, social media strategy and more.
Belonging to Julia Campbell, the blog provides fundraising, digital marketing and social media tips for nonprofits.
Informz is an email marketing software company targeting associations and nonprofits. Their blog gives a wide range of email marketing tips.
The blog provides nonprofit marketing trends, fundraising techniques, technology developments and various nonprofit examples.
The blog has posts with ‘practical tips and tools for fundraising, marketing and advocacy nonprofit decision-makers.’
This blog gives social media and communications tips and commentaries.
David Girling, lecturer and Director of Research Communication in the School of International Development, University of East Anglia, shares thoughts and stories about social media and international development (academic texts).
Supported by the Rockefeller Foundation, the website provides a suite of tools aimed at helping nonprofits leverage storytelling to drive social impact. On their blog you’ll find numerous storytelling tips.
The blog offers tips, case studies, insights and news for fundraisers and nonprofit marketers and communicators.
This blog addresses topics such as cause marketing, content marketing, nonprofit blogging, mobile tech, fundraising and more.
The website provides ‘background, theory, interviews and cases on non-profit advertising and marketing for social causes.’
Published by Beth Kanter, author of ‘The Networked Nonprofit: Connecting with Social Media to Drive Change‘, the blog offers social media, data and technology tips for nonprofits.
Pamela Grow’s website offers fundraising tips for small nonprofits.
Published by Wild Apricot, a membership web-based software for small associations and non-profits, the blog offers membership, website and events tips.
Nancy Schwartz’s website provides tools, reports, case studies and job ideas for nonprofit marketing and communication professionals.
This is a collection of resources for nonprofits where you’ll also find lots of marketing advice.
Founded by Craig Van Korlaar, the website offers a wide range of free resources for nonprofits and also provides a platform for nonprofit professionals to exchange knowledge.
This is a news source for the nonprofit sector, aiming to promote an active and engaged democracy and publishing articles on trends, democratic activism, philanthropy and more. You will also find many fundraising, marketing and technology posts.
In addition to the sources mentioned above, make sure you also follow these blogs to gain lots of other great marketing ideas that you can apply to your nonprofit.