Here are four reasons why titles matter. Share your tips in the comments section below!
1) It’s all people see
Take a look at the stream of content – particularly links – on your news feed on Facebook. Aside from the fact that your friends are recommending this content, titles are the only way you’ll decide what to read or skip. Was it Shakespeare who said, “To click or not to click”?
2) Sharing happens without reading
Your friends share a fair amount of content without reading it. They do this because the content they’re sharing was recommended to them by their friends who they know and trust. Or maybe they’re too busy and so the title is all they’ll read before they retweet or like.
3) Titles are king in search
You don’t have to be an expert in search engine optimization to know that most search engines use titles to index content. There are many other factors, but the title of the blog post is one of the largest factors in the overall equation.
4) Twitter killed your poem
Forget about coming up with clever titles. Instead, think relevance and attention. This doesn’t mean you shouldn’t be creative, it just means that you have to pay attention to how relevant and interesting your title is to your intended audience.
And by the way, focusing on your audience should never be in conflict with SEO.