If it felt like there were a lot of Vine videos in your Twitter feed this weekend, here’s why.
Vine users shared 113,897 videos on Twitter on Saturday and Sunday, or 2,324 videos every hour, according to data from SimplyMeasured, a social media analytics company. Much of that was due to a combination of three big events: the Grammys, New York Fashion Week and the snowstorm that hit the Northeast.
That’s not quite as jaw-dropping as the 1.3 million photos that Instagram users shared during Hurricane Sandy — which some considered to be the photo network’s big moment — but it’s pretty impressive considering that Vine has been around for less than three weeks. It’s also worth noting that these stats don’t take into account the number of pictures that were posted within Vine, but not shared out to Twitter.
The most popular hashtag for the Vine videos posted this weekend was #marsiscoming, a reference to the band 30 Seconds to Mars, followed by #Grammys and #nyfw (for New York Fashion Week). #Snow was the fifth most popular hashtag for Vine videos, which is a bit surprising considering the popularity of the #nemo hashtag for the storm.
The volume of Vine videos was by far the highest on Sunday night during the Grammys broadcast, suggesting that Grammys videos would have been the most popular of any category if the study included videos posted from Monday as well.
If Vine can continue this momentum, it may just accomplish what many other startups have tried to do and bring social video to the mainstream.