For non-profits raising money online, it’s important to know as much as possible about your supporters. But are their technology preferences significant?
Online donation platform Qgiv tracked a year’s worth of donations on its site — a total of 320,000 donations — and determined what tech choices correlated with the largest donations.
When it comes to email host, donors with unique or corporate email addresses gave the most money, an average of $165 per donation. Gmail users came in second, giving $143, followed by AOL users ($138), Hotmail users ($128) and finally Yahoo users ($120).
Safari users gave the most of any browsers, donating $168 per transaction, followed by Chrome ($153), Firefox ($140) and Internet Explorer ($138).
Mac users gave more than PC users — $182 versus $137 per donation.
Do you think there’s a correlation between the tech you choose and how likely you are to give to charity? Let us know in the comments if you think these findings are random or reflect something significant about their users.