Why the Right Font Matters (via The Chronicle of Philanthropy)

The right typeface can add the perfect look and feel to your website, appeal letter, or annual report. But until recently designers were constrained by a very limited choice of fonts that could be used online.  As a result, most designers relied on standard Web fonts like Arial and Verdana.

But with some exciting changes in technology, nonprofits now have more options than ever before when they’re choosing fonts for their websites and online communications.

New online resources such as Typekit, Google Web Fonts, and @Font-Face have changed Web design by offering hundreds of great fonts that render correctly on any Web browser. That change makes it easier for a nonprofit to find Web-compatible fonts that can help define its image.

Click here to visit The Chronicle of Philanthropy and check out examples of websites that are taking advantage of these options to make good use of typography.

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