Fenton Communications recently facilitated a survey of communications directors at major foundations about their relationships with social media. Although the sample size was small, Fenton found the survey results illustrative of the larger foundation community. Here are some of the highlights:
- Foundations spend an average of 4.4 hours/week on social media efforts. None have a dedicated social media team.
- 60% of foundations actively evaluate the success of their social media efforts. The majority of them use Facebook Likes and Shares as the primary indicator of success.
- Most foundations have significant support for social media from both their CEO and board. However, only 5% of COOs and 5% of CEOs are actively using social media.
- Broadcasting news is the primary way that foundations use social media. 68% use social media to stay connected to the issues, and only 11% use it to solicit grant applications.
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