Is your nonprofit raising money on its website?
Most nonprofits are now days. Having a simple donation form and a “donate now” button is commonplace. You know what we’re talking about – The big red/green/orange button in the upper right section of your homepage.
But did you know that only 6% of all funds are raised online. That’s right – only 6%. Direct mail, special events and other forms of raising money account for much more of the total funds raised.
Why so much focus on raising money online then?
That’s a great question …one that Blackbaud attempts to answer with 11 fascinating facts about online fundraising, which you can view here!