Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. This is especially the case if these two endeavors are not well integrated.
To help make things easier, here are five ways that you can integrate your nonprofit email list with social media.
Add an email option form to your Facebook page
1. As you deepen your relationships with your Facebook fans, acquiring emails from your most engaged fans is a natural next step.
Make sure you create a new list so that you can easily identify where these subscribers came from, and make sure you give them a very good reason for joining your email list.
Make messaging the same
2. Many times your email marketing and your Facebook content have different messaging, which can confuse people. When your email messaging supports your Facebook messaging (and vice versa), the results from both channels will be bigger.
Make the content different
3. A question your subscribers ask is, “Why should I become a Facebook fan when I already subscribe to the email list?”
Make sure you create different content for each channel. For example, you can use email to share insider stories around outcomes and Facebook to share photos and videos from those stories.
Consistently cross promote each channel
4. Let’s stay with the previous example of using email for deeper stories and Facebook for photos about those stories.
- Email –> Facebook: Within your email newsletter, include links to the photo album related to stories covered in the newsletter.
- Facebook –> Email: In the description of photos, encourage fans to subscribe to your email list to get the inside story.
Target Facebook Page updates to specific list segments
5. Facebook ads now allow you to target your offline supporters and donors among Facebook users. This allows you to touch people via their inbox and their news feed, essentially reinforcing both messages.
How do you integrate email with Facebook? Leave us a comment and let us know what’s worked for you!