Dubbed The Heartbeats Project, the online initiative from ad agency BBDO began when production company Rabbit Content recorded heartbeats of healthy children in Malawi and Guatemala. OneRepublic used the heartbeats as inspiration for “Feel Again” (listen above).
Every paid download of “Feel Again” [iTunes link] throws money into the movement’s coffers, eventually helping to prevent the death of infants and kids across the globe.
The campaign is spreading on social media. At EveryBeatMatters.org people are clicking on the “Tweet This Heartbeat” button to tweet this message:
The site also lets you listen to the kids’ heartbeats and has a Heartbeat Portrait Maker, which takes one of your Facebook photos and transforms it into a portrait created from mini heartbeat waves.
“Every year, about 7 million children die of largely preventable and treatable causes, such as malaria, diarrhea and pneumonia,” says OneRepublic’s record label, Interscope. “‘Feel Again’ was inspired by the heartbeats of children in remote villages where children are in need of life-saving care.”
“Feel Again” is the lead single from OneRepublic’s forthcoming album due out by the end of 2012.