CollegeHumor and Malaria No More have teamed up with more than 30 celebrities for one important cause: to end all malaria-related deaths in Africa by 2015.
That’s Malaria No More‘s main goal, and by making a small contribution to the non-profit, you can watch an online collection of 24 videos, dubbed Malarious, that features your favorite celebrities doing hysterical things on CollegeHumor. Nick Offerman recites a slam poem about bacon, Rainn Wilson debates the verity of “inspirational” Facebook statuses, Ellie Kemper tries her best to criticize puppies — and hilarity ensues.
The collection was filmed throughout the summer, and it launched Monday for World Mosquito Day, which spreads awareness about the state of malaria each year.
“CollegeHumor is known for making outrageous and funny videos, but this is the first time we’ve done something like this, and on this scale, exclusively for charity,” Sam Reich, president of original content at CollegeHumor Media, told Mashable. “We’ve only begun experimenting with pay models in the last year, and this was an opportunity for us to put all of our strengths to the test, and for a good cause.”
According to Malaria No More, the blood disease killed 655,000 people in 2010. The majority of those infected are children younger than five and 91% of malaria-related deaths occur in Africa. If drugs are not available, or the parasites that transmit malaria are resistant to them, the infection can lead to coma, life-threatening anemia and death.
Martin Edlund, chief marketing officer at Malaria No More, said that the non-profit’s team brainstormed for a collaborative project at the CollegeHumor offices a year ago. When he told Reich and co-founder Ricky Van Veen that a child dies from malaria every 60 seconds, they began riffing on all the ridiculous things people can do in one minute. That’s how Malarious came to be.
“Malaria No More is always looking for new and surprising ways to engage the public, and we’ve found that laughter is a great entry point to learning about this deadly, serious cause,” Edlund told Mashable. “We’re huge fans of CollegeHumor; they share our sense of experimentation, and they have hearts as big as their funny bones.”
With a minimum donation of $1, you can access the video collection by entering the amount you wish to donate and clicking “Buy” on the Malarious page. Each contribution will provide a child with a life-saving treatment for malaria.
Social Good Summit Information
The Social Good Summit is where big ideas meet new media to create innovative solutions. Held during UN Week, the Social Good Summit unites a dynamic community of global leaders to discuss a big idea: the power of innovative thinking and technology to solve our greatest challenges.
Date: Saturday, Sept. 22, 2012, through Monday, Sept. 24, 2012
Time: 1:00-5:00 p.m. and 7:00 – 9:00 p.m. each day
Location: 92nd Street Y, 1395 Lexington Ave., New York, NY
Tickets: $50 per day or $130 for three-day pass.
Press: Press credentials will be given to press and bloggers from around the world for all Social Good Summit sessions and the Digital Media Lounge (DML). The DML is a fully wired work space at 92Y to report out of, network with fellow members of the media, and self-organize interviews and exclusive content from Social Good Summit sessions. The DML will be open from 9 a.m. to 6 p.m., Sept. 22-24. To apply, please fill in the form here.