Optimize Your Social Presence With These App-on-App Strategies (via mashable)

Wherever social media goes, hundreds of apps will follow. There’s a major trend in the tech world to build partnering apps for outlets such as Twitter, Facebook and LinkedIn. Each platform has dozens of outsider tools that revolve around optimizing your experience. They tell you who to follow, schedule your posts and generally organize your day-to-day social activity. But … Continue reading →

HOW TO: Host a Tweet Chat for Your Nonprofit (via nonprofit tech for good)

The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as#HealthTalk or #PovertyChat, nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter … Continue reading →

How Non-Profits Use Social Media to Engage with their Communities (via nonprofit quarterly)

A new study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, helps advance the conversation around how nonprofits use social media to engage their communities. What is working and why? To better understand how nonprofit practitioners integrate social media and online communications into their strategies, the … Continue reading →

Timing is Everything When it Comes to Tapping your Business Network (via the relsci web)

There’s a lot of advice to be had about the best ways to develop your business networks, but not much at all about the best times to take advantage of that accumulated relationship capital. But timing may matter more than most people think when reaching out to contacts for help or guidance. There might very well … Continue reading →