Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for slightly different types of writing.
This is one of the biggest reasons to avoid posting the same updates across the board. Marketers like to save time but crafting one update for Facebook, LinkedIn and Twitter can make your social media marketing efforts fall flat.
Does this mean that you need to go out and find (or create) three or four separate resources to share each day? No. But it does mean that you need to take the time to customize your writing style to your audience.
Click here to read WindMill Networking’s tips on writing for Twitter, Facebook, and LinkedIn.